Victoria University of Wellington

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    Telling stories: four ways micro-influencers build and keep their loyal audiences

    • 28 Jul 2025
    • Victoria University of Wellington
    • How beauty and skincare micro-influencers craft stories to compel their followers to stick around—Shahper Richter, Alexander Richter, and Drew Franklin discuss the findings of their recent research.
    • Accepted from VUW News feed 4 months ago by feedreader
    • Automatically tagged as:
    • kelburn
    • victoria-university
  
  

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