Victoria University of Wellington

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    Dolls and dollars: why small businesses should be wary of cashing in on Barbiemania with their branding

    • 3 Aug 2023
    • Victoria University of Wellington
    • Mattel has been 'vigilant' about controlling the Barbie image and there's a string of court cases to show it. Professor Graeme Austin says businesses need to consider the risk they face by infringing Mattel's intellectual property.
    • Accepted from VUW News feed 15 months ago by feedreader
    • Automatically tagged as:
    • kelburn
    • victoria-university
  
  

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